Marketing

Restaurant marketing powered by your own data

Segments, journeys, promotions and review requests — built on the first-party guest data your POS and storefront already collect.

Most restaurant marketing fails because the data lives somewhere else. Novaryq’s marketing tools sit on top of your own order history: build segments from real behaviour, run journeys that trigger on it, and promote with BOGOs and combos that ring correctly at the till.

Marketing segments and campaign journeys in Novaryq

  • Segments from real behaviour

    Group guests by what they actually order, spend and how recently they visited.

  • Automated journeys

    Welcome new guests, reward regulars and win back the quiet ones — automatically.

  • Promotions engine

    BOGOs, combos and offers defined once and honoured on every ordering surface.

  • Review requests

    Ask happy guests for reviews at the right moment, straight from the platform.

First-party data, end to end

Because your ordering is direct and commission-free, every campaign runs on data you own — and results land back in the same reporting as sales, so you can see whether a journey actually moved revenue.

Built on data you already have

Segments from behaviour, not from a form nobody filled in

Because ordering is direct on every surface, the segment "ordered twice in January and not since" is a query rather than a guess. Campaigns are built on what guests actually did.

  • Journeys — welcome, reward, win back — run on that behaviour rather than on a static list.
  • Promotions are defined once and honoured on every ordering surface, so a BOGO does not exist at the counter and vanish online.
  • Consent is enforced where it is checked, not where it is promised: a guest who did not opt in is excluded by the system, not by the marketer’s memory.
Guest segments and a campaign being built in Novaryq

On review requests

Asking a guest for a review is fine; deciding in advance what the review says is not. Novaryq sends the request and takes no part in the rating — and this site publishes no ratings or testimonials, because there are none to publish yet.

Market with your own data

See segments, journeys and promotions on live flows in a demo.